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KANAGAWA
Independent product & process consulting
Lana Abi Rached · Independent consultant

Know what’s worth building before you spend a penny.

One clear plan everyone understands, with a business case behind every decision.

Experience across

Pharma · Public sector · Manufacturing · Logistics · Telecoms · Education · Banking

NAVIGATING TURBULENCE → CLARITY
What I do

Software projects rarely fail for lack of ideas.

They fail because ten people want ten different things, and nobody can articulate what any of it is worth.

So I sit with all of them: leadership, operations, users and engineers. Then I turn what I hear into one plan everyone reads the same way. Each decision comes with the business number it moves.

I’m independent and senior, with no build to sell you afterwards.

What changes for you

Stop paying to rebuild old problems.

Find out what the old system was really doing before anyone copies it onto a new platform.

Win your users back.

Learn why people work around the tool, then fix those reasons instead of adding features.

End the opinion contest.

Priorities get set by value, not by whoever argues loudest.

Defend every decision.

Each one is tied to a number leadership cares about: time, cost, risk or adoption.

Make the budget go further.

The first version is scoped to deliver the most value within what you have.

Hand it straight to your team.

You get a plan they can deliver without me.

Proof, from previous roles

What this looks like in practice

See all examples
Global vehicle manufacturer · Logistics

Turning a logistics tool into a business case

Line stoppages were costly, and the software wasn’t catching problems early. I linked every design decision to the cost of a minute of stoppage.

Leadership chose this design over an incumbent partner’s, and the programme was extended by two years.

European public-sector regulator

Making specialist software work for scientists

Stakeholders wanted their old system copied, and scientists were working around it. I moved the conversation to what the system should achieve.

Reluctant users came round, and a small first engagement became a multi-year programme.

Ways to work with me

Pick the one that matches where you are

Every engagement runs as focused sessions, not full-time on site.

Compare them in detail
BEFORE YOU BUILD 2 weeks, part-time

DEFINE

You have an idea and plenty of opinions about it. Leave knowing what to build first, what to leave out, and why.

You get
A product blueprint everyone can read

The real problem, what solving it is worth, what to build first, and what to leave out, with the reasons why.

WHEN IT ISN’T WORKING 1 week, part-time

DIAGNOSE

People avoid your system or work around it. Find out exactly why, and what to fix first.

You get
A diagnosis and a prioritised fix list

Every issue with its evidence, its cost to the business and a recommended fix, sorted into Fix now, Improve next, Explore and Leave alone.

ONGOING Weekly sessions

PARTNER

Your team is building, and the product calls keep coming. Get a senior pair of eyes on the UX and the next thing to discover, without a full-time hire.

You get
Weekly UX review and discovery

Each week I review what’s being designed or built, and dig into what users and the business really need next. Your team keeps ownership of the build.

How I work

Every decision is tied to what it’s worth

Leadership doesn’t buy screens. It buys outcomes. So every recommendation I make comes with the business number it moves.

See the full method
01 PROBLEM

Find the real problem, not just the feature someone asked for.

02 VALUE

Put a business number on solving it.

03 SOLUTION

Choose the smallest change that delivers it, software or not.

04 MEASURE

Agree up front how you’ll know it worked.

My signature tool

The Value Impact Map

Illustrative example

Decision What changes Business number
Redesign warning screens so planners spot issues earlier Fewer production-line stoppages Cost per minute of stoppage
Show specialists all their tasks in one view Less work done outside the system Intake lead time
Agree mockups with users before anything is built Less rework between analysts and developers Time from request to ready
Illustrated portrait of Lana Abi Rached
Who you’ll work with

I’m Lana Abi Rached.

I’ve spent my career between the business, operations, design and engineering on enterprise systems, working out what people really need and turning it into something everyone can understand.

You work with me directly, from the first call to the final plan. No juniors, no hand-offs, and no ties to any software vendor.

More about me →
Next step

Not sure where to start?

Tell me what you’re trying to decide. I’ll tell you honestly whether I can help, and which way of working fits.

First call: 25 minutes, no obligation.